Purpose: Small And Medium Enterprises (SMEs) play an important role in the development of economies despite a plethora of problems that stifle their growth. The study unpacked the application of the Technological. Organisational. Environmental (TOE) framework as a guide for the adoption of CRM strategies. https://www.roneverhart.com/Twizzlers-Orange-Cream-Pop-Filled-Licorice-Twists-11-Ounce-Bag/